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/https://libri-media.knygos-static.lt/6cfe3215-899b-4b00-904b-086713655243/1)
- Autorius: Chip Heath, Dan Heath
- Leidėjas: Random House UK Ltd
- Metai: 2008
- Puslapiai: 291
- ISBN-10: 009950569X
- ISBN-13: 9780099505693
- Formatas: 13 x 19.8 x 2.3 cm, minkšti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
Made to Stick (el. knyga) (skaityta knyga) | Chip Heath, Dan Heath | knygos.lt
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Aprašymas
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? Why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and MADE TO STICK is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information.
EXTRA 15 % nuolaida su kodu: ENG15
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- Autorius: Chip Heath, Dan Heath
- Leidėjas: Random House UK Ltd
- Metai: 2008
- Puslapiai: 291
- ISBN-10: 009950569X
- ISBN-13: 9780099505693
- Formatas: 13 x 19.8 x 2.3 cm, minkšti viršeliai
- Kalba: Anglų Anglų
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? Why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and MADE TO STICK is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information.
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